And, Buyers Are Generally Happy With These Purchases

The majority of online shoppers—84 percent—who bought a refurbished product are satisfied with the electronic item, especially given its cheaper cost. (The majority of these buyers say “the deal” is a major draw because it helps them save money and try a product without making a major monetary investment.) As the quality of repaired consumer goods continues to improve, customer satisfaction, and the market as a whole, will grow. This presents enormous opportunity for electronics brands; as these happy entry-level buyers move up the economic ladder, they’re likely to purchase more expensive “A” stock from the same retailers. Not only that, but also these buyers can turn into brand loyalists, sharing their experience with friends and colleagues—and almost nothing beats word-of-mouth recommendations from a happy customer!palettes by winesburg furniture